Privacy Policy
Last updated:
1. Introduction
This Privacy Policy describes how Elegantnature ("we," "our," or "us") collects, uses, and protects your personal information when you visit our website and order our products. We are committed to protecting your privacy and ensuring you understand our practices.
2. Information We Collect
Information you provide directly: When you place an order or contact us, we collect your name, phone number, email address, and delivery address. We also collect any messages or feedback you send us.
Automatically collected information: We use cookies and similar technologies to collect information about your browsing activity, including IP address, browser type, and pages visited. This helps us understand how you use our website and improve our service.
Third-party services: We use Google Analytics and Google Ads conversion tracking, which collect data about your interactions with our site. We also use Google Maps, which may collect location data.
3. How We Use Your Information
We use your information to:
- Process and fulfill your orders
- Confirm your order by telephone
- Arrange delivery and handle returns
- Respond to your inquiries and provide customer support
- Send you important updates about your order
- Improve our website and services through analytics
- Track advertising performance and optimize campaigns
4. Legal Basis for Processing (GDPR)
Under the General Data Protection Regulation (GDPR), we process your personal data on the following legal bases:
- Contract performance: We process your order details to fulfil your purchase agreement
- Legitimate interests: We use analytics and marketing data to improve our business and understand customer behaviour
- Consent: We process marketing and analytics data based on your consent through our cookie preferences
- Legal obligation: We may process data to comply with legal requirements
5. Sharing Your Information
We do not sell your personal data. We may share your information only with:
- Delivery partners (courier services) to fulfill your order
- Payment processors (where applicable)
- Google for analytics and advertising purposes
- Other service providers who assist us in operating our website (hosting, support tools)
All partners are required to protect your data in accordance with applicable privacy laws.
6. International Data Transfers
Some of our service providers, including Google, may process your data in countries outside the UK and EU. Where data is transferred outside the UK/EU, we ensure appropriate safeguards are in place, including Standard Contractual Clauses where required.
7. Data Retention
We retain your personal data for as long as necessary to fulfill the purposes for which it was collected:
- Order information: retained for 7 years for tax and accounting purposes
- Contact information: retained until you ask us to delete it
- Analytics data: retained for up to 26 months
- Marketing data: retained until you withdraw consent
8. Your Rights Under GDPR
You have the following rights regarding your personal data:
- Access: You can request a copy of the personal data we hold about you
- Correction: You can ask us to correct inaccurate data
- Deletion: You can request deletion of your data ("right to be forgotten") unless we have a legal obligation to retain it
- Restriction: You can ask us to restrict how we process your data
- Portability: You can request your data in a portable format
- Objection: You can object to processing for marketing or analytics purposes
- Withdraw consent: You can withdraw consent for cookie-based tracking at any time using our cookie settings
To exercise these rights, contact us at info@elegantnature.world.
9. Data Controller & Supervisory Authority
Data Controller: Elegantnature, 45 Harley Street, London W1G 8QH, United Kingdom
Supervisory Authority: If you believe your rights have been violated, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the United Kingdom at www.ico.org.uk.
10. Cookies & Tracking Technologies
We use cookies to enhance your experience and track website performance. You can manage your cookie preferences through our cookie banner. See our Cookie Policy for detailed information.
11. Third-Party Services
Google Analytics: We use Google Analytics to understand how visitors use our site. Google Analytics uses cookies to collect data about your behaviour. You can opt out using the Google Analytics opt-out browser add-on.
Google Ads: We use Google Ads conversion tracking to measure advertising effectiveness. This involves cookies and pixel tags.
Google Maps: We embed Google Maps on our contact page. Google may collect location and browsing data.
12. Children's Privacy
Our website and products are not intended for children under 18. We do not knowingly collect personal data from children. If we become aware that a child has provided us with personal data, we will delete it promptly.
13. Security
We take reasonable measures to protect your personal data from unauthorised access, alteration, and destruction. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.
14. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Your continued use of our website constitutes acceptance of any changes.
15. Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us:
Elegantnature
45 Harley Street, London W1G 8QH, United Kingdom
info@elegantnature.world
+44 20 7946 0958